Hasbro Interactive

Atari Interactive, Inc.

Formerly	Hasbro Electronic Entertainment (1995–1996) Hasbro Interactive, Inc. (1996–2001) Infogrames Interactive, Inc. (2001–2003)
Company type	Subsidiary
Industry	Video games
Founded	1995; 30 years ago (1995)
Defunct	29 January 2001
Successor	Infogrames Interactive
Headquarters	New York City , United States
Parent	Hasbro (1995–2001) Atari SA (2001–present)

Atari Interactive, Inc. is an American subsidiary of Atari SA which is the current owner of the Atari brand name, which it licenses to its parent company. The company was originally founded by toy company Hasbro in 1995^[1] as Hasbro Interactive, Inc., based in Beverly, Massachusetts,^[2] under which name it was a video game developer and publisher and performed the majority of its actions. It was sold to Infogrames at the beginning of 2001, becoming Infogrames Interactive, Inc., before adopting its current name in 2003. Since being renamed Atari, the company has only served as the license holder for the Atari name and has not resumed any development or publishing operations. Atari-branded games are instead published by sibling company Atari, Inc., which had a similar pattern of renamings from GT Interactive and Infogrames, Inc.