Back منصة بث Arabic OTT Azerbaijani ওভার-দ্য-টপ মিডিয়া সার্ভিস Bengali/Bangla Plataforma de distribució directa Catalan Over-the-top content Czech Over-the-top content German Servicio OTT Spanish خدمات رسانهای بر فراز اینترنت Persian Service par contournement French Over the Top HE
An over-the-top media service (also known as over-the-top television, or simply OTT) is a digital distribution service of video and audio delivered directly to viewers via the public Internet, rather than through an over-the-air, cable, satellite, or IPTV provider.[1][2][3] Such services may be subscription-based or free. The term is synonymous with "streaming platform". OTT services are typically accessed via television sets with integrated Smart TV platforms,[4] streaming devices such as Amazon Fire TV and Roku, video game consoles, websites on personal computers, and apps on smartphones and tablets.[5][1]
OTT bypasses cable, broadcast, and satellite television platforms—the media through which companies have traditionally acted as controllers or distributors of such content. This content may include shows and movies for which the OTT acquired licensed rights from the content owner. Programming may also include original content produced by the service or specifically for it.[6][7][8]
OTT services include paid services such as Netflix or Amazon Prime Video[5][9][10] which provide access to subscription-based film and television content (SVoD),[2][11] or free ad-supported streaming television (FAST) services such as Pluto TV and Tubi.[12] OTT services also include a range of "skinny" television offerings by streaming platforms, such as Sling TV and Hulu with Live TV, that provide live streams of specialty channels.[13][14][15] OTT television, commonly called streaming television, has become the most popular OTT content.[a]
- ^ a b "What is OTT?". Endavo Media. 13 April 2023. Archived from the original on 10 April 2021. Retrieved 12 April 2024.
- ^ a b McDermott, John (17 March 2022). "CTV, OTT, SVOD, AVOD, BVOD, FAST…What the Tech are all these digital TV acronyms?". The Current. The Trade Desk. Archived from the original on 1 December 2023.
- ^ Ramachandran, Nandini (9 April 2025). "OTT Full Form Explained: What Does OTT Mean?". Webnexs. Retrieved 11 April 2025.
- ^ "Definition of smart TV". PCMag. 2020. Archived from the original on 1 May 2024. Retrieved 1 May 2024.
- ^ a b c "Need to Know: What's the difference between OTT, CTV and streaming?". Nielsen Corporation. February 2024. Archived from the original on 19 March 2024. Retrieved 19 March 2024.
- ^ Irwin-Hunt, Alex (8 February 2023). "Streaming wars: Disney+, Netflix and Amazon to drive original content spend". fDi Intelligence. Archived from the original on 15 April 2023. Retrieved 23 August 2024.
- ^ Arnold, Thomas K. (18 November 2022). "Netflix Still on Top in Terms of Original Content, with 37% of All Movies and Shows". Media Play News. Archived from the original on 23 August 2024. Retrieved 23 August 2024.
- ^ Cite error: The named reference
Tariqwas invoked but never defined (see the help page). - ^ "What is OTT? The meaning of video streaming platforms". TravSonic. 29 February 2024. Retrieved 12 April 2024.
- ^ Wilbert, Max (20 June 2024). "The 10 Best OTT Streaming Services". Dacast. Retrieved 10 July 2024.
- ^ Nissen, Keith (31 August 2023). "Netflix, Amazon Prime Video and Disney+ dominate global SVOD viewing hours". S&P Global. Archived from the original on 4 May 2024.
- ^ Wile, Rob (10 July 2024). "The fastest-growing streaming networks have on-demand content for free — and you may not have heard of them". NBC News. Archived from the original on 11 July 2024. Retrieved 25 March 2025.
- ^ Rosenblatt, Bill (4 May 2017). "Internet TV Skinny Bundle Market Gets More Crowded With Hulu's New Service". Forbes. Archived from the original on 18 May 2024.
- ^ Dreier, Troy (21 June 2017). "Sling TV Is the Most Popular Skinny Bundle, in Over 2M US Homes". Streaming Media. Archived from the original on 29 June 2018.
- ^ Wolfe, Bryan M. (15 November 2017). "After Pushback, Amazon Cancels Plans for Skinny Television Bundle". AppAdvice. Archived from the original on 20 September 2020.
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